FanDuel Case Study

What this case study covers

• How a personalized calendar experience increased ongoing engagement
• How “Add to Calendar” captured intent at the moment of interest
• How reminder strategy supported tune-in and return visits
• How calendar engagement can be measured and optimized over time

Why calendars helped

Fans plan around moments. When an event is saved, it becomes visible in the place people check repeatedly throughout the day—their calendar.

Want to apply this approach to your events or promotions? Start with an Eventable product overview or browse attendance-focused solutions.