Increase Event Attendance

Keep your event top-of-mind from registration to showtime. Eventable helps you drive higher turnout for conferences, webinars, and game days with calendar-first marketing that reduces forgetting and increases intent.

Reach audiences effortlessly

Add customizable “Add to Calendar” buttons to your website, emails, and social posts so anyone can save your event in seconds on any device.

  • Works across major calendar platforms
  • Designed for fast, low-friction saves
  • Consistent event details across channels

Send custom reminders that reduce no-shows

Don’t rely on default calendar alerts. Schedule reminders at the right times with messaging that matches the moment—before the event, day-of, or at key milestones.

  • Control timing and message
  • Support personalized experiences
  • Improve follow-through for time-based events

Personalize the experience

Tailor event content and reminders by audience segment so each attendee gets the most relevant details.

Optimize with SmartEvents™ analytics

Monitor activity inside your customers’ calendars to understand engagement and improve performance over time.

  • Track impressions and clicks
  • Measure sharing and engagement signals
  • Identify what drives attendance

Trusted by growing teams

Join thousands of organizations using calendar marketing to increase attendance and create better customer experiences.


Integrated with the tools you already use

Share events from your marketing stack and track engagement across channels and devices.

Integrations directory

Connect Eventable with major email and CRM systems to embed calendar experiences and improve measurement.

Automation with Zapier

Sync data between Eventable and hundreds of other apps—import events, push analytics to your CRM, or notify your team.


Explore more

Ready to boost attendance?

Start with an Add to Calendar button, then layer in reminders, analytics, and integrations to improve turnout.

AddEvent.com Free Add to Calendar button