PostUp

Add to Calendar for PostUp

Turn time-based interest into planned action. Add to Calendar helps audiences save your event or promotion instantly, and custom reminders keep it visible until the moment arrives.

Trusted by over 40,000 brands.

Embed Add to Calendar buttons

Add a “Save to Calendar” action to PostUp emails and landing pages. Support major calendar providers so saving is fast and consistent.

  • Works across popular calendar platforms
  • Accurate time zones and event details
  • Ideal for webinars, product drops, and time-sensitive offers

Learn the strategy on Why Calendars.

Capture intent and identify engagers (optional)

Prompt for email before saving to connect calendar engagement to a person. Build a segment based on commitment and tailor follow-up.

  • Optional email capture before saving
  • High-intent signal for segmentation
  • Improved attribution for reporting

Enrich contacts and automate follow-up

When someone saves to calendar with Eventable, add or update their record and enroll them in lists or workflows for timely outreach.

  • Reduce manual list management
  • Automate reminders and nurture sequences
  • Align messaging to real engagement

Explore integrations or build custom workflows using the Developer API.

Custom reminders and engagement tracking

Go beyond default calendar alerts. Control reminder timing and message, target by audience segment, and track actions inside the calendar.

  • Custom reminder timing and message
  • Target by location, behavior, or interests
  • Engagement tracking for optimization

Start driving action with Eventable

Capture intent with Add to Calendar, improve follow-through with reminders, and track engagement to optimize your next campaign.

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AddEvent.com Free Add to Calendar button