What the integration enables
The Eventable connector helps Marketing Cloud teams deliver time-based content as calendar events and notifications—without building a separate workflow outside SFMC.
- Send events from Journey Builder using a dedicated activity.
- Manage events inside Marketing Cloud to reduce tool switching.
- Embed Add to Calendar buttons in emails and landing pages with consistent branding.
- Sync engagement data using Data Extensions for reporting and segmentation.
High-impact use cases for SFMC teams
Calendar actions are best for campaigns where timing is the conversion lever. Start with one program and scale as you confirm lift.
- Webinars and events that depend on show-up rates
- Product launches with coordinated reminders
- Limited-time offers with deadline-based follow-through
- Ongoing calendars for subscribers and communities
A simple implementation path
- Install the connector and confirm access in your SFMC environment.
- Embed an Add to Calendar action in a high-value email or landing page.
- Add a Journey Builder step to send reminders based on audience segment.
- Sync engagement into Data Extensions, then optimize by cohort.
For custom workflows beyond the connector, use the Developer API for custom integrations.