What you’ll learn
Calendar marketing works best when it’s easy to publish and easy to maintain. The platform supports both one-time events and ongoing calendars that update automatically.
- How to publish web-friendly events people can add in seconds
- How subscription calendars keep fans updated automatically
- How segmentation supports different audiences and regions
- How integrations keep your tools in sync
A practical workflow teams follow
1) Create events quickly
Start by creating upcoming moments—webinars, launches, fundraisers, or promotions. Include the details people need: time, location, and links.
2) Share a subscription calendar
Offer a calendar subscription link so subscribers automatically receive new events as you publish them. This reduces repeated announcements and keeps the audience current.
Related: Share a Calendar of Events.
3) Segment by audience
When events vary by region or interest, segmentation keeps the calendar relevant. Publish different feeds for different subscribers and avoid sending one-size-fits-all schedules.
4) Connect integrations for automation
Integrations help keep calendars, CRMs, and marketing tools aligned. Automate event creation, update contacts, and trigger follow-up based on engagement.
If you need custom workflows, use the Developer API for custom integrations.
Turn attention into scheduled action
If your campaign depends on timing, make the next step a calendar save. Then reinforce it with reminders and measurable engagement.