Why Zapier matters for calendar marketing
Zapier connects thousands of apps so teams can automate workflows across marketing, sales, support, and ops. With Eventable in the mix, calendar engagement becomes an actionable signal across your stack.
- Faster setup: launch workflows without engineering cycles.
- Cleaner operations: reduce manual event entry and campaign updates.
- Better measurement: route calendar engagement to the systems where teams report results.
Automations teams build with Eventable + Zapier
Create calendar events from form submissions
When a registration happens, automatically create or update an event so the attendee can save it immediately. Pair this with attendance-focused reminders.
Sync webinar and event data across systems
Keep event records aligned between marketing systems and internal tools, then use engagement signals to segment follow-up. This is especially useful for teams running frequent programs.
Trigger follow-up based on calendar engagement
Use calendar saves, clicks, and reminder interactions as inputs for nurture, sales outreach, or post-event content delivery.
Standardize launches and promotions
Automatically publish key dates across channels during product launches or deadline-based promotions that aim to drive sales and purchases.
How to start
- Identify one recurring workflow that requires consistent timing (webinars, launches, promotions, or scheduled updates).
- Connect Eventable to Zapier and choose the trigger system you already use (forms, CRM updates, or marketing events).
- Publish an Add to Calendar action and add a reminder sequence aligned to the decision window.
- Route engagement data to reporting and segmentation tools to iterate by audience cohort.