Attention is fragmented
Traditional channels are noisier than ever. People split time across devices and apps, and marketing fatigue keeps growing. Your message needs to be timely, helpful, and relevant to break through.
Calendars connect marketing to real life
A calendar is where plans become commitments. When an event, launch, or promotion is saved, it becomes part of a customer’s routine—visible at the moments that influence behavior.
- Planning-focused, not interruption-focused
- Contextual visibility before the moment of action
- Ideal for time-based communications
Timely by design
The calendar naturally surfaces what’s next—so your message shows up when it matters, not when the inbox happens to be opened.
Personal and permission-based
When someone adds something to their calendar, they’re opting in to remember—and you earn a more meaningful touchpoint.
Built for follow-through
Calendar placement increases the likelihood of action because it reduces forgetting and reinforces intent as the date approaches.
How Eventable enables calendar marketing
Simple “Add to Calendar” across channels
Place a single, web-friendly add-to-calendar experience anywhere you promote—web, email, and social—so audiences can save instantly on any device.
Reminders you control
Go beyond default alerts with customizable notification timing and messaging—designed to reduce no-shows and increase engagement.