Add to Calendar for Pardot

Embed Add to Calendar buttons in emails and landing pages

Put the calendar save where it belongs: inside the Pardot assets prospects already use. A simple save step makes it easier to remember and attend.

• Works across major calendar providers
• Designed for fast saves on any device
• Consistent event details across channels

Capture leads at the moment of intent

If you need lead capture, prompt for email before adding to calendar. You’ll identify your calendar audience while the interest is highest.

• Optional email capture before saving
• Better attribution for event campaigns
• High-intent signal for sales and marketing

Enrich prospects and automate follow-up

When a prospect saves, update records and route them into lists or workflows. Use calendar engagement to prioritize follow-up and personalize outreach.

• Automate enrollment into programs and lists
• Segment based on interest, behavior, or location
• Reduce manual handoffs between teams

For broader capabilities, explore product features and the integrations directory.

Go beyond default reminders

Default calendar alerts are generic. Customize reminders and messages, target specific segments, and track actions inside the calendar experience.

• Custom notifications and timing
• Targeting by segment attributes
• Engagement tracking for optimization